Consumer research in the UK shows British shoppers are sacrificing their shopping experience to nab a bargain at supermarkets Lidl and Aldi.
UK consumer research group Which? recently published a report indicating that discount supermarkets, Lidl and Aldi, are a popular choice among shoppers.
During a time where food prices are rising, shoppers are opting to spend less money on their groceries, without compromising on quality.
Lidl and Aldi offer shoppers the same goods that can be found at other supermarkets, at a discounted price.
Basmah Fahim reports.
