Some people meet their friends in school, some in bars or libraries, and later enjoy decades of “being there for each other,” in good times as well as bad times, while other less fortunate need a reality TV contest to find a true friend. One of those who need to interview a potential friend and make up little tasks and games in order to test friends’ loyalty and fabulousness is Paris Hilton.

The poor girl apparently has trouble finding someone that would love her for who she is, rather than a wannabe celebrity who would use her as a paparazzi magnet. Of course, there is always Nicole Ritchie, already a tabloid target that doesn’t need anyone to get attention, but she traded “the simple life” of shopping and partying all night to a more honorable full-time job as a mom. I bet prospects of hitting the city with a BFF dressed in a formula stained evening gown don’t seem very appealing to Paris.

This is how she got the idea of creating a whole reality show that would help her find the much-needed red carpet sidekick and shopping adviser, probably a less famous version of herself and also bring some money on the side, as millions are bound to watch how contestant rise up to Paris’ high expectations.  

The show, called "Paris Hilton's My New BFF," is going to be nothing of a simple life, as she will only try to make life as hard as possible to the poor aspirants in order to see which one really deserves her friendship.  

The 27-year-old blonde says she considers that loyalty is the most important, both in real life and in the series. "I am looking for someone I can trust, someone who is friends with me for the right reason," she told Reuters.

"A lot of girls want to be photographed with me. They get so excited when the paparazzi are around and put their arms around me. I don't like friends who try to use friends like that," she said.

Well, she had where to choose from. Out of 300,000 contestants, there were only 12 selected to enter the actual show, 10 girls and two guys, both gay.  Each of them is going to be dismissed at the end of every episode, until only two remain standing. Paris Hilton’s “Auf Wiedersehen” is a catch phrase borrowed from instant messaging culture, TTYN (Talk To You Never).

The series ends in December, on TV, we mean, but Paris already knows who is her most loyal and loving fan and says she has developed a real, off screen friendship with the winner of the reality show, whose name is kept secret for now.

In the honor of “BFF” and in good Hilton spirit, Paris proved, once again, that she has a nose when it comes to business. Why would she let her own little Orwellian show contestants dance to other tunes than her own? So she quickly got down to business and released a single called "My BFF," on the same day the reality TV program started airing on MTV.

"Could you be the one I want? Could you be the one I need? My BFF. All of my life, don't you know I've been waiting ... for my best friend," sings Paris on the show’s theme song.

We are expecting a whole franchise of BFF products to invade the market in the following months, like BFF dog clothing, a BFF book, a BFF movie maybe and why not a surprise official registration of the three letters as a Paris Hilton trademark?