NVIDIA CEO and co-founder Jen-Hsun Huang went on an Intel-related rant on Thursday at a meeting with financial analysts. The context is that Intel is trying to move the graphics processing unit (GPU) from the motherboard's chipset into the CPU, merging the two processing units on a single die for increased performance.

Last week at the Intel Developer Forum in Shanghai, Intel representatives boldly stated that discrete graphics cards will eventually become "unnecessary" for the regular consumer in the future.

"Claim after claim after claim. They're just false. They cross the line of fair play," Huang said. "Here's another one. nVIDIA's gonna be dead. Because we're (Intel) sticking the graphics in the CPU and (nVIDIA) will have no place to stick it," nVIDIA's CEO said.

Jen-Hsun Huang reminded that game developer Tim Sweeney recently said that Intel's graphics solutions just can't run the latest games and he thought they never will.

Intel is working on Larrabee, its 16-core multi-pipeline graphics processor component. Samples may be available late this year and it will ship sometime in 2009. nVIDIA said, backed by performance slides, that Intel integrated graphics technology will only have performance in the range of today's sub-$100 discrete cards from both AMD/ATI and nVIDIA, in two years' time.

"Well, we're going to open up a can of whoop-ass in a little bit," Huang said, referring to future technology that nVIDIA is working on.

Still, nVIDIA's technology available now will still be able to outperform Intel's integrated solution as far out as 2010. By then, nVIDIA will be two hardware generations father, with a few-fold increase in performance.

"nVIDIA has to support several new titles every week," Huang said about Intel's recent claim that nVIDIA drivers are crashing Vista. "You already have the right machine to run Excel. You bought it four years ago. How much faster can you render the blue screen of death?"