mtvU Set to Launch First 25 Online Daily Guides for Students

By Rebecca Brody
17:18, August 26th 2008
33 votes
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Viacom Inc.’s mtvU, a division of MTV Networks that is available on more than 750 college and university campuses across the U.S., will launch an online network of instructions and guides, aspiring to become the students’ universal “manual.”

In collaboration with college newspapers and a local Internet search and advertising network, mtvU has conceived a series of Web sites which provide listings for everything that might be of any interest to college students. From night clubs and bars to public transportation and dining room schedules, everything can be found on the mtvU fresh Web sites, an executive said.

“We’re simplifying students’ experience and providing national, regional and local advertisers a powerful connection to this hard to reach audience,” said Stephen Friedman, general manager of mtvU, according to Reuters.

MTV’s target, young adults and university students, may prove to be part of a very profitable business for the company, as they are well-know for being major media consumers.

Following the decision by News Corp.’s Fox to broadcast the premieres of TV series “Terminator: The Sarah Connor Chronicles” and “Fringe” both on television and over the Internet simultaneously, exclusively for college campuses, mtvU is trying to make its services and programming more accessible to its audience.

Although MTV Networks has outshined other youth networks for decades, it has nonetheless fallen back in the past years.

mtvU will launch 25 Web sites on Tuesday at numerous colleges including the University of Texas at Austin, Northwestern University and University of Pennsylvania.

The network is due to launch a total of 50 daily guides by the end of the year.



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