This week marks an upheaval in Apple’s upper management
structure. Tony Fadell, who was the senior vice president of the iPod Division,
and the fellow who is responsible for envisioning the iPod concept in the first
place, has left the company after seven successful years. He will, however
maintain ties with the company as a personal advisor to Steve Jobs.
Danielle Lambert, Fadell’s wife, and a vice president for
Human Resources at Apple, has resigned as well, although she will not retain
any unofficial capacity unlike her husband. Apple has told press that the two
have left the company in order to "devote more time to their young family."
Fadell’s innovating strength was needed by Apple’s iPod
division at a crucial moment when the company’s business shifted its core from
iPod sales to the iPhone and computers (particularly Apple’s MacBook line). Even
so, the iPods remain by far the best-selling music players on the market, and Tony
Fadell would have certainly been the man who would know how to keep it that
way.
His replacement, thankfully, is no greenhorn either. Mark
Papermaster has been with IBM for over 25 years, and is now coming to Apple
directly into the vice-president position (one which he held at IBM as well) in
charge of the iPod and iPhone teams and will report directly to Mr. Jobs.
Only problem is that IBM is suing Apple for the acquisition,
claiming it to be illegal due to a breach of a non-compete agreement between
IBM and Papermaster. Even though it may take a while for the suit to reach its
conclusion, Apple has already appointed him to the new position.
Steve Jobs was pleased with Papermaster’s acquisition,
saying, "Mark is a seasoned leader and is going to be an excellent
addition to our senior management team. Tony and Dani have each made
important contributions to Apple over the past eight years. We’re sorry to see
Dani go, and are looking forward to working with Tony in his new capacity."
We cannot help but ask ourselves what negative impact the
switch will have on the Cupertino company. We do not doubt that Mr. Papermaster
is a competent manager, but the iPod (and in no small measure the iPhone) was
Fadell’s brainchild, and his vision combined with his leadership skills made
him essential to Apple’s success, despite his letting Steve Jobs perpetually grab
the spotlight.
Although less publicized, Lambert’s departure could hurt
Apple as well. The company’s success depends on it being able to develop the
best applications, and for that you need the best developers, and you need to
know how to keep them.
Aside from the paranoia-driven short-term drop in stock that
Apple is going to have to (undeservingly) face, one cannot surely tell how far
reaching the long term effects will be.