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Softbank Mobile Corp and Telefonica Moviles Espana have
announced that they will make iPhone available on the Japanese and Spanish
markets respectively. Neither company has given any further details about the
deal, a thing that has become a habit for any company that reaches an agreement
with Apple to distribute the device.
Apple had previously negotiated with NTT DoCoMo to launch the device in Japan,
but the deal might have come to a stop. DoCoMo is Japan’s largest mobile company and
has more that half of the entire mobile phone market in the country. Softbank
ranks third, but last year it showed a steady growth, being the company that
managed to get the largest number of new subscribers every month.
It is possible that Softbank thinks the deal with Apple will enable it to gain
more market share. However, if this is the case, the company could end up being
disappointed with the results. Experts have said that iPhone may not have the
same success in Japan that it experienced in the US because Japanese users are
accustomed to writing text messages, and iPhone’s touch screen is not very well
suited for the task.
The race for the Apple device has been even closer in Spain. Two days ago, Telefonica
Movistar announced that it had managed to close the distribution deal of the
popular device, only to take back the statement later on.
After Apple agreed to allow two different companies to distribute its device in
Italy, it is only fair to think that DoCoMo and Movistar might still have a
chance of landing a deal with the creators of the iPhone.
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