EBay Inc.’s known policy of treating all its clients equally will take a slight detour as the company decided on offering a new set of features and discounts to its biggest sellers, in an attempt to make them open up their businesses even more through the popular bidding Web site.

The efforts to attract the already successful big retailers are being criticized by the small sellers who feel that they might not have a fighting chance left and consider eBay’s treatment as completely unfair.

One of the new add-ons is a program set to allow large vendors to negotiate lower fees. The new option will include all sellers offering at least $500,000 worth of products every month and who also present a feedback score of at least 4.9 on Web site’s 5 point scale. The requirements will scratch off the list a large number of users, leaving only a few highly dependable sellers to access the lower fees.

The idea is to encourage better and better customer services and the company’s officials explained that they are not trying to exclude the small businesses, their actions simply meeting the market’s demands as growing companies with large amounts of products expect a certain amount attention from their collaborators.

The company was created back in 1995 and started out as an auction Web site for small collectors of various small items. As time passed and people found great opportunities in its pages, the site became more and more popular, offering a huge variety of products such as electronics, antique items, collectibles, clothes, shoes, cars, books, toys, DVDs, jewelry, instruments and many other products.