As previously announced, John Donahoe, President and CEO-elect, has unveiled today some of his solutions to fix the problems eBay is currently having.

In a move, which John Donahoe hopes that it will attract more sellers and it will improve the buying experience, the said that the biggest online auction site will lower its fees for listing items. The announcement was made during his speech in front of more than 200 top North American sellers at eBay's eCommerce Forum.

Donahoe said that eBay will raise minimum selling standards and it will offer to its best sellers incentives and discounts.

The new fees will be introduced later next month. Donahoe said eBay will reduce its fees to list items (called "Insertion" fees) by 25 to 50 percent.

eBay expects that its new fees will also increase the number of the items listed for sale. "A majority of sellers will see their fees go down," said company spokesman Usher Lieberman. "We are basing our success on their success and we want to encourage sellers to list more items with us."

eBay is balancing that change by increasing the fees it charges when an item is sold (called "Final Value" fees). More pricing changes are coming shortly in the United Kingdom and Germany.

“Sellers prefer this structure, as it lowers their risk if an item doesn't sell”, Donahoe noted in his speech. "Put simply, we will make more of our money when sellers are successful."

Donahoe announced that eBay will make its minimum standards more stringent for anyone who sells on the site, primarily to discourage behavior that causes buyer dissatisfaction, such as charging excessive shipping fees or not describing items accurately. Also, the company will begin requiring a safe payment option, such as PayPal or a major credit card, for sellers who have lower rates of customer satisfaction or who sell in categories that have a high number of buyer complaints.

eBay will begin decreasing search exposure for the listings of sellers who have high rates of customer dissatisfaction.

Lastly, Donahoe revealed that eBay will update its feedback system to reinforce healthy, vibrant trading and keep bringing buyers back to eBay.

Earlier this month, Meg Whitman, president and CEO of eBay, announced she will step down in March .

The announcement came as the company posted a 53 percent surge in its fourth-quarter net profit that was far ahead of forecasts. Net income jumped to $531 million from $346.5 million a year ago.

During her carrier, Whitman succeeded to expand eBay from just 29 employees to more than 11,000, turning the site into the world’s biggest auction website. She has also made possible a rising of the profit every year for the company, which now has 248 million registered users globally and 15,000 employees.