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Microsoft has released a new offer that might interest you, if you are using their digital music store Zune. Apparently, if you are paying the $14.99 monthly subscription plan which offers you full access to the Zune store, you’ll get to keep 10 songs every month.
Usually, digital music stores like Zune or Rhapsody – owned by Real Networks – offer users unlimited access to their music in exchange for a monthly fee. Once you stop paying for you subscription, however, the music is off limits. By giving users to own a bit of that music, Microsoft is hoping to attract that particular segment of customers who don’t want to just rent their music, but prefer to buy it and own it.
Zune offered individual songs for 99 cents each, the same price online music store giant iTunes charges. However, Apple hasn’t implemented a subscription plan yet and doesn’t seem too interested in adding one anytime soon. Microsoft hopes to enlarge their subscribers’ base and their revenues. The current number of subscribers, however, has remained undisclosed, but it surely is smaller that the number of people who use iTunes.
Zune isn’t as popular as a player as Apple’s iPod, either. Given the wide variety in iPods, with different sizes, colors, shapes, memories, abilities and prices, it’s no wonder that Apple dominated the sales from January to September, managing to gain 71% of MP2 player sales. Microsoft, on the other hand, only got 3% with Zune.
Another important move that Microsoft made was to sign a deal with two of the biggest music labels from the United States, namely Sony BMG Music Entertainment and Universal Music Group, so that Zune users will now be able to buy their songs in MP3 formats.
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