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On Friday,
Youtube revealed that it would begin to offer Internet users full-length TV
episodes of various shows on its worldwide known Web site.
Director of content partnerships for YouTube Jordan Hoffner
stated that in the light of the fact that viewers have become more eager to
watch longer than just a few minutes videos online, Youtube’s decision comes as
only natural in the site’s desire to cater for users’ needs.
For the time being, Youtube has clinched a deal with the CBS
TV network and it will be enabling users to watch TV series such as “Dexter,”
“Beverly Hills, 90210”
and “Star Trek.”
The partnership with CBS will also bring much expected revenue
to the Website’s owner Google, via the ads that are to be shown before, during
and after the full-length videos.
Until now, the founders of the sharing site have been
reluctant to include preroll, midroll and postroll commercials in the short
videos they offered users, for fear this might put the latter off revisiting the
Website.
On the page dedicated to CBS, Youtube will be featuring
shows including „MacGyver” and „Californication.” In addition, the television
network will be selling its own ads along with the TV series, the revenue being
set to be split between CBS and Youtube.
ComScore, a marketing research company providing data to
large Internet businesses, has informed that Youtube had a number of five
billion video views, accounting for 44% of the United States’ online video
content consumption.
The sharing
Website was created in February 2005,
in order to allow Internet users to upload and view video
clips.
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