YouTube and Universal Music are reportedly on the verge of closing a deal to create a website dedicated to music videos (partnerships with other music giants in the industry are also expected). The website will be the music version of Hulu, and could actually make the difference for the music industry, who is now struggling with digitalization.

 

The success of the YouTube concept, combined with people’s wish of finding and listening to music online, and with no more legal issues, could actually prove to be the recipe for success, especially for the music industry representatives.

 

The deal has not been confirmed yet, but it hasn’t been denied either, and as a Google spokesperson said, they are always looking for partners to deliver creative ways to connect music, musicians and fans.   

 

comScore also reported earlier in the week that YouTube had surpassed 100 million viewers per month, and that U.S. Internet users viewed 14.8 billion online videos in January 2009, a 4 percent increase compared to December 2008.

 

The YouTube videos accounted for 99 percent of all videos property of Google. Overall, Hulu only came sixth, with 1.7 share of the market (compared to YouTube’s 42.9 percent). It doesn’t seem like much by comparing numbers, but Hulu has grown a lot, and it’s exactly what YouTube and Universal should hope for their new website as well.