YouTube To Soon Offer Full-Length TV Shows With Ads

By Michael Todd
13:00, October 12th 2008
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YouTube To Soon Offer Full-Length TV Shows With Ads

YouTube, the most famous video site in the world, is planning to introduce full-length TV shows. Even if people are used to watching short clips, to a maximum of 10 minutes, Google, YouTube has decided to sign a partnership with CBS to broadcast TV shows like “Dexter,” “Star Trek” or “Beverly Hills, 90210.”

This way, YouTube may finally achieve its expectations in the financial plan. The long videos will include advertising before, during and after each episode. Before the company was bought by Google, the YouTube founders had resisted the so-called preroll, midroll and postroll advertising on short videos for fears that it could bore users. For example, it's awkward to wait for a 45-second video with a 15-second commercial.

YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in February 2005 by three former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim. It was bought by Google on November 13, 2006 for 1.65 billion dollars. Even if the popularity of the site is growing, YouTube has been forbidden in some countries like Tunisia, Thailand, Iran or Turkey. With a lot of videos offensive to these countries, it's no wonder that happened.

An interesting fact shows that YouTube and Google are involved in a $1 billion lawsuit about copyright with CBS's sister company, Viacom. Even so, YouTube is maintaining a huge advantage over the rival company Hulu, the joint venture between the News Corporation and NBC Universal.

Hulu now has about 100 million video streams a month. Compared to YouTube, that's a small number, because YouTube has five billion videos. Earlier this week YouTube added “theater view,” a larger video player for longer content. Even if the plan is to gain money by advertising during long movies, the short clips remain the popular ones. The average duration of an online video was 2.9 minutes in July, according to a measurement by ComScore.



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