YouTube helped Google draw about two thirds of the internet video content watchers in January. As many as 14.8 billion online videos were watched during the first month of 2009. The number was up 4% compared to the previous month, when probably many Web surfers had to do some holyday shopping and searched the Web for presents or turned of their computers an went to the mall. 

 

According to the comScore report, the average online video viewer watched about six hours worth of content.  Internet users watched about 6.4 billion videos on Google sites and almost all of them (99%) used YouTube. 

 

The video network site leads the online video market with a 43 percent share. The average YouTube user watched about 62 videos over the aforementioned month and the average length of a video was of 3.5 minutes. 

 

Fox Interactive Media, which includes MySpace, is the second player of the industry with about 552 million videos watched on the site in January which amounts to a 3.7 percent market share. Fox Interactive Media had 62 million unique viewers in January.

 

The top three is completed by Yahoo with a 2.5 percent market share, 374 million videos viewed and 42 million unique viewers.