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On Tuesday,
Yahoo! made the announcement that they would be laying off approximately ten
percent of their work force that counts 15,000 people, in an attempt to cut
down the company’s expenses.
Officials
have also revealed that Yahoo!’s net income for the third quarter of
this fiscal year had registered a decrease by 64 percent, mostly due to the
fact that the reductions to the marketing budget had severely affected their online
advertising segment.
The company has yet to make profit predictions for the year
to come, but they did abate their previous forecasts for what is left of this
year.
The decision to cut staff has come as a last resort for
Yahoo!, since other strategies such as a search advertising deal with search
giant Google and merging with Time Warner’s AOL unit have been to no avail.
Company execs have stated that although recent major events,
including the Beijing Olympics, the presidential campaign for the 2008 United
States elections in November and the financial crisis that the nation was
facing, had managed to attract a larger number of visitors to Yahoo!’s website,
the profit these views earned them did not meet their expectations.
Furthermore, they said that the targeted result to the staff cut was reducing
annual expenses by over $400 million before the end of 2008.
Yahoo! is
said to be also planning to cut several services, as well, but no info on the
matter has been released. Nevertheless, the company has stressed that their
projects to develop a new advertising system and a new home page were still
on the agenda and that it would be pouring money into them no matter its
financial issues.
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