Silicon Valley’s eyes are all on the empty seat of CEO of
Yahoo! Inc. After Jerry Yang stepped down following his failure to get the
company out of the slums, everyone’s asking who his successor will be, and how well
he’ll do.
Yang, who co-founded Yahoo!, announced that he would
relinquish his role as chief executive as soon as a replacement is selected.
Yang will go back to being Chief Yahoo the
title held before his 18-month stint at the head of the company.
However analysts and internet watchers say that a question
as important as whom the next CEO will be is that of Yahoo’s direction. Will
the company remain independent, and continue to try and outfight Google by
expanding its field, or should it sell some or all of its business to another
major player, such as Microsoft or (merge with) AOL.
It looks like Yahoo’s shareholders are favoring a deal.
Yahoo shares rose almost 9 percent (92 cents) on Tuesday to $11.55, which is
indicative of hopefulness that the end of Yang’s ‘rule’ will help along a deal
with a buyer.
Microsoft Chief executive Steve Ballmer has reiterated that
he has no more interest in bidding for Yahoo, but is however looking to buy its
search business. Observers and internet figures seem to agree that this may be
the company’s best (only?) course of action.
“Yahoo is still in many ways the definitive brand of the
consumer Internet, but I don’t think they can or should compete with Google any
longer,” said Ross Levinsohn, Fox Interactive Media’s ex-president. “That game
is over.”
The Yahoo board, provided it agrees, is going to want a
chief executive with experience in deal-making, but who is also able to run the
online media properties left to Yahoo after the sell-off.
Some potential candidates to take Yahoo in this direction
are News Corporation president Peter Chernin; former AOL chief Executive
Jonathan F. Miller; and John Chapple, former Nextel chief Executive. Chapple is
on the Yahoo board since this summer, arriving with activist investor Carl C.
Icahn.
Another path that Yahoo could take is to scrap the idea of
an acquisition deal altogether and find a leader who would stabilize the
company, unify its employees and capitalize Yahoo’s massive technological
assets. Candidates befitting this role would have to have a technical
background. Some that come to mind are Netscape co-founder Marc Andreessen, and
former eBay executive Jeff Jordan who currently runs online reservations for
startup real-time restaurant reservation company OpenTable.
Yahoo! President Susan L. Decker is also considered for the
job, although analysts point out to the fact that as she is considered to be
part of Yahoo’s problem in the first place, she along with anyone from the
current Yahoo! leadership will be seen in a very skeptic light by investors.
Whatever the decision of the Yahoo board will be, the
company still has a number of notable assets with which to work. The company
still has 500 million users a month, is still the most used webmail service,
and has profitable internet franchises in the domain of sport and video. Given
their large and loyal audience, there is still hope for Yahoo; a bit more
thought-out strategy is what’s required.