According to Yahoo, we are facing an e-mail account crisis:
there are too many similar accounts. In other words, Yahoo considers that there
are too many IDs and the newcomers won’t be able to create an e-mail account
according to their personality or name.
Also, because there are 260 million users on Yahoo mail
(which we have to admit is an impressive number), the new users should register
more and more complicated IDs.
The consequence? Instead of having a simple e-mail address,
such as myname@yahoo.com, many Yahoo mail
users end up with strange combinations such as myname_20005@yahoo.com or myhobby3456@yahoo.com.
So Yahoo decided to extend the possible combinations, by
launching two new e-mail domains, rocketmail and ymail.
Through this move, Yahoo has practically tripled its
available names and until its service will reach 800 million users, one does
not have to bother about the name of the e-mail account.
In fact, saying that Yahoo has introduced two new e-mail
domains is not entirely accurate, because rocketmail has been around since the
early ages of the dot.com era. Rocketmail was acquired in 1997 when Yahoo
decided that offering a free, web-based e-mail would be a nice addition to its
services.
However, I think that not too many users will be thrilled by
the new name, because it is longer than yahoo.com. Imagine how an e-mail like julie.stepehenson@rocketmail.com
will sound.
The other domain, ymail.com is just perfect, but is kind of
similar with another e-mail service. Yep! You’re right! I’m thinking about Gmail.
Imagine the following conversation: “What is your e-mail address, honey?”
“Me@ymail.com, you know, like in gmail, but with an Y."
OK, maybe I’m just a little bit harsh, but maybe Yahoo could
have thought about better names.
Besides the name, the e-mail account from rocketmail and
ymail will resemble perfectly the “true” Yahoo mail: same interface, same
features, unlimited storage for free.
The accounts can be used to access all the Yahoo services. However, in a period in which social-networking sites are
the hottest topic and the teenagers are praising the communication through
instant messaging, investing efforts and resources in e-mail domains seems a
little bit “rusty”. Maybe Yahoo could have found a better use for the money?