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The second largest search engine
on the Internet, Yahoo, announced it would cut 1,000 jobs by February after the
sales in the fourth quarter dropped 23 percent, the company announced on its
Web site. The latest figures have shown that Yahoo Inc’s shares dropped 10
percent on Tuesday, reaching $18.70 at the end of the day, which made the
company representatives reconsider the employees’ number, that will be cut down
by approximately 14.3 percent.
According to the company’s
estimations, the net income for the last quarter ending December 31 dropped
approximately 60 million dollars compared to the same period a year ago, while
the operating income fell 38% compared to last year, to $191 million. Yahoo
chief executive Jerry Yang announced in a press conference that the 1,000
job-cut will earn Yahoo an estimated $20 to $25 million, and that part of the
employees will be redirected to other jobs.
Despite the fact that Google took the lead in
search engine users, Yahoo is making a great deal from its online display
advertising, and company representatives try to stay optimistic for 2008. It will
be tricky though, now that Google is ready to take advertising specialist DoubleClick
onboard and set the bar even higher for its competitors.
Yang said he expected this year
to find Yahoo on a more competitive and stronger position than ever, and that Yahoo’s
future looks promising for the years to come: “We’re not tinkering around the
edges,” he said. “We’re making significant and game-changing investments in Yahoo’s
future,” he added, estimating that online advertising display accounted for 40
percent of the company’s total revenue.
Google is expected to remain a
strong contender for Yahoo, especially in 2008, when analysts think it will not
give up its leader position. Yahoo however is not satisfied with second place
and in December 2007 beat Google by 4,000 visitors. A small victory one would
say, but Yahoo representatives remain optimistic and try to develop new
strategies to keep the search engine in the top league.
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