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Xbox 360 did it: for the first
time ever in the history of next-generation gaming consoles, Microsoft’s video
game and entertainment system broke the 10 million mark of units sold in the
U.S., which contribute to a total of 19 million units sold worldwide. Wii is
not very far behind, lacking a little over one million to catch up with Xbox
360, while Sony’s PlayStation 3 sold 4.1 million units.
Looks like a good year ahead for
Microsoft and Xbox: “This year will be the largest in the history of the video
game industry, with Xbox 360 leading the charge in the U.S. and abroad,” Don
Mattrick, senior vice president of the Interactive Entertainment Business in
the Entertainment and Devices Division at Microsoft said in a statement.
The explanation for that could
be linked to the launch of “Grand Theft Auto IV” on April 29, 2008, which boosted
the Xbox LIVE global membership to 12 million users this month, Microsoft
unveiled. The Xbox LIVE service has doubled in membership over the past year.
Billy Pidgeon, research manager
at IDC described the 12 million Xbox LIVE community as “the largest community
in the connected console games sector, which represents the greatest growth
opportunity in the console market and where Microsoft has been the leader for
two generations.”
The future looks bright, as
Mattrick highlighted: based on events in the past, the first company to reach
the 10 million mark in console sales becomes the winner of that generation of
consoles. “We are uniquely positioned to set a new benchmark for the industry.”
Xbox 360 has sold over 16
platinum titles that have sold through 1 million units or more, Microsoft
unveiled, including “Grand Theft Auto IV,” “Halo 3,” “Madden NFL 08,” “Gears of
War,” “Guitar Hero II” and “Guitar Hero III.”
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