 |
|
|
Although we’re months away from
the digital transition that is set to take effect on February 17, 2009, there’s
still some testing to do, the Federal Communications Commission unveiled at the
end of last week. In order to give both consumers and broadcasters the chance
to better understand this transition, FCC unveiled that the first place to test
it will be Wilmington, North Carolina, where commercial broadcasters have
agreed to turn off the analog signals on September 8, 2008.
The idea of conducting a test
prior to February 2009 was first suggested by Commissioner Michael Corps at the
beginning of March. FCC Chairman Kevin Martin highlighted the importance of
testing the markets before the official transition: “This experience will help
us to spot issues that we need to address elsewhere in the country before next
February,” Martin said.
According to a report released
by The Nielsen Company in February this
year, approximately 13 million households were not prepared for the digital
transition, and approximately 6 million households had at least one TV set that
would become not functional after February 17, 2009.
However, two months later, the
Consumer Electronics Association and the National Association of Broadcasters released
data according to which consumer awareness has grown from 41 percent in August
2006 to 74 percent in January 2008: “That more and more viewers are aware of
the transition is a step in the right direction,” Martin said at the time. “However,
we still have more work to do.”
The Federal Communications
Commission chose Wilmington as one of the test markets due to the fact that all
the commercial stations there have already completed the construction of the
DTV channels and can now operate on full post-transition power. The Commission
also has to make sure that retailers are already offering converter boxes to not
leave consumers in the dark at the time of the transition.
© 2007 - 2008 - eFluxMedia