Today’s Computex show in Taipei brought a new player on the mobile computing market: AMD’s Puma is the latest chipset designed specifically for notebooks, and a serious competitor to Intel’s Centrino platform.

Puma is the result of a combination between ATI (which AMD acquired in 2006) graphics technology and its own Turion mobile processors. AMD expects Puma to revive and boost its business, which is currently stalling behind Intel.

More than that, AMD President and COO Dirk Meyer said they are the only company in the world that can deliver both high-performance processors and high-performance graphics solutions at the same time, bit-tech.net quoted him as saying.

Puma combines the AMD Turion-X2 Ultra solution with its M780G chipset and ATI’s Radeon HD 3000 graphics, delivering prolonged battery life, which is one of the main goals for AMD at the moment (especially as it leaves competitors behind).

There could be no better time for Puma to take a bite of Intel’s huge market share, as the famous Centrino line has been delayed. Everyone wonders now: as AMD is on track with Puma, will it deliver the performance and efficiency to put Centrino in the shadow?

AMD has put a lot of work into it, and believes Puma to be the premise for the next generation of platforms. Furthermore, the company says Puma is the ultimate platform in terms of visual performance and battery efficiency.

The Puma powered notebooks are expected to range between $700 and $2000, considering its collaborations with Fujitsu Siemens Computers, Acer, ASUS, Dell and HP.

Analysts see Puma as one big step ahead for AMD, giving it great market possibilities and challenging Intel’s supremacy.