Whenever you post personal information on a Web site you should think twice about the things you write or offer. But most of all, you should really be concerned about who owns the content of a certain Web page. For example, what did Facebok really want with its new terms of service?

After they had posted the new terms of service on the Web site, they had also backed up on them after many users threatened of closing their accounts and of organizing protests against Facebook. But the Web site’s media strategy wasn’t just an original idea which came to Mark Zuckerberg, the founder of this biggest social network. His first billion dollars at 21 years old wasn’t just for granted.

With over 175,000,000 members, Facebook became the 6th largest virtual community on the planet and it was all ready in only five years. Every new social technology comes with other packages too, such as common practice and legal frameworks. The “Trust Us” message has also captured the promise of copyright of every user, but still, does the information you leave on the Web site mean nothing for them?

Don’t be so fast thinking.  The firms don’t believe and don’t trust in their user base. We don’t usually read the user terms but we do know that we must accept them if we want to use a certain program or Web site. Thus, these agreements claim a lot of rights, among which there are the rights to remove content, to put limits on liability, to bind arbitration and to have the ability to change the user agreements at any time.

Yet, Facebook offers a lot of great stuff, so why don’t we just agree to everything they ask for? They offer a new type of social interaction, together with a new set of relationships and assets. Giving the fact that the site is created through pairs or groups of people, the confusion about who owns the site and in what way is natural and common.