YouTube is currently the world’s most popular vide-sharing website. Its popularity is mostly due to the fact that it features much coveted music videos, which are very hard to come across nowadays. In fact, out of the top 10 most popular videos of all time on YouTube, 6 are music videos. It’s no wonder that one of YouTube’s main interests is gathering as many official music videos as possible, to please their millions of users.

 

Google, who is the owner of YouTube, thus has every reason to try to gather as many music videos as possible, alongside all the user-generated content on the video-sharing website. Unfortunately, media companies have the exact opposite interest, mainly to gain as much profit as possible from proving the highly sought-after music videos.

 

Recently, the Warner Music Group has decided to pull all of its music videos from YouTube, and also all videos that use Warner’s music.

 

This issue between Warner Music and YouTube is just the tip of the iceberg, and the iceberg is the growing and forever-expanding quarrel between the music labels and video-sharing and video-streaming websites.

 

The Warner Music Group isn’t the only one that has decided to end its collaboration with YouTube. However, the other three major labels, namely Universal Music Group, Sony BMG Music Entertainment and EMI Music and Warner Music are now in renegotiations with YouTube, to work out their differences and renew the licensing deals. Whether or not these negotiations will be beneficial for users remains to be seen.