Saturday, Warner Music Group told sharing website YouTube to remove all the music videos of its artists from the site after the negotiations for a contract fell apart.

The decision to pull the videos from YouTube will affect hundreds of thousands of such pieces of online music content since it targets not only Warner Music’s recorded artists, but also the rights for songs published by its Warner/Chappell unit, which includes artists that do not have a contract with the label.

According to Warner Music Group, the negotiations with YouTube broke down because the label was not satisfied with the share of revenue the website offered them from the large visitor traffic.

Web audience measurement firm comScore has informed that in October this year, YouTube had more than 100 million viewers in the United States alone, which makes it a massively popular sharing website with a huge profit potential from the number of visitors it draws.

Warner Music Group was the first major label to negotiate a partnership with YouTube back in 2006, the company’s executive having voiced their belief that the talks for a deal with the website had prompted Google Incorporated to purchase YouTube for $1.65 billion not long after the label initiated negotiations with the latter.

Since YouTube has clinched deals with Vivendi’s Universal Music Group, Sony Music Entertainment and EMI Music in the past, the possibility that Warner’s decision to pull all their videos from the website might render the aforementioned media companies to ask for larger revenue shares as well is now hovering over the website.