The music industry has always been afraid of the long terms effects the internet will have over their music. Today, it is more convenient to buy songs from specialized sites or just watch videos on YouTube. Music sales are not what they used to be and the effects are showing.
The latest development in the struggle to keep music on CD’s can be noticed in the dispute between Warner Music and Google’s YouTube. Warner Music is not happy with the revenue their music videos are getting from YouTube, as more profit is seen from MySpace or AOL.
Warner Music has a contract with YouTube that lets them get as part of the revenue from the ads posted along their videos. Apparently, the revenue is not high enough and the companies are to the point of removing bands as Madonna or Metallica from the notorious video sharing site.
The measure seems by far to be too radical, and some wonder how can YouTube completely remove all the footage of Metallica or Madonna, which have a lot of viewers. Some say that the harsh words that are being thrown around are just a pretext that can lead to a better contract between the two parts.
The incident is isolated and other music companies didn’t announce to take similar measures concerning their featured artists that can be viewed on YouTube. A renegotiation of the contract is the logical way to go, as it is hard to believe that this can end with the complete banning of Warner Music videos on YouTube.
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