With earnings of $23.2 million in its opening day, “Wall-E” is heading to be this weekend champion and maybe one of the best debuts of Pixar.

“Ratatouille”, last year Pixar’s movie, which opened on June 29, earned $47.027.395 in its opening weekend after it grossed $13 million on Friday.

The romantic story of the lonely robot that develops a personality after spending 700 years alone on a deserted Earth has already scored a record by surpassing "The Incredibles", the previous holder of the best Friday opening for Pixar with $20.5 million.

“The Incredibles”, which opened in November 2004, earned $70.4 in its first three days of availability.

With its first day earnings, “Wall-E” ranks already third in the top debut days of all-time for animated fare, behind “Shrek the Third” ($38.4 million) and “The Simpsons Movie” ($30.8 million).

According to the forecasts, “Wall-E” should open somewhere in the range of $60 million for the weekend and so far it seems like the movie is on track to meet the expectations.

The animated-movie sets down in a postapocalyptic deserted Earth, surrounded by the glaring sun and skyscrapers, where the only living thing seems to be Wall-E, a cute robot with droopy binocular eyes. The cute name of the robot stands for Waste Allocation Load-Lifter Earth-Class.

And after 700 years of loneliness, Wall-E has completed its transformation form an “IT” to a “HE” or at least he has human-like behavior. Wall-E has even learned about love from old videos like “Hello Dolly”.

And his existence is about to change in an unexpected manner when a search space robot, egg-shaped, EVE, will land on Earth sent by the humans in search of life.

Wall-E falls in love with EVE, but their beautiful robot romance will soon turn into a space adventure after EVE comes to realize that Wall-E has inadvertently stumbled upon the key to the planet’s future, and races back to space to report her findings to the humans.

Besides being a success at box office, “Wall-E” had some highly positive reviews from the movie critics.

Joe Morgenstern from The Wall Street Journal noted in his review: “The first half hour of "WALL-E" is essentially wordless, and left me speechless”. He called the movie a masterpiece. “I'll write more about this in Saturday's Weekend Journal, but for now I must drop my inhibitions about dropping the M word -- especially since I've already used magnificent -- and call "WALL-E" the masterpiece that it is,” Morgenstern wrote.

Created by Andrew Stanton, the same man who directed the now famous “Finding Nemo”, “Wall-E” could be a serious Oscar contender.

“Wall-E” is just first of the next 12 movies announced by Disney and Pixar for the next four years.

For this winter, Disney and Pixar are scheduled to release “Bolt”, their first 3D animated movie about a canine star of a hit TV show that accidentally shipped from his Hollywood soundstage to New York City.

Determined to go back to his life, Bolt begins his biggest adventure yet - a cross-country journey through the real world. Armed only with the delusions that all his amazing feats and powers are real, and with the help of two unlikely traveling companions - a jaded, abandoned housecat named Mittens and TV-obsessed hamster in a plastic ball named Rhino - Bolt discovers he does not need superpowers to be a hero.

For 2009, Pixar is preparing “Up”, which tells the story of a elderly widower who embarks on a South American adventure. Pixar has also confirmed the release of Toy Story 3 in June 2010 and Cars 2 in 2012.