Wal-Mart Deals HD DVD Final Blow?
By Alice Turner
21:05, February 15th 2008
56 votes
Vote this story
Wal-Mart Deals HD DVD Final Blow?

The largest retailer in the United States and the world's largest public corporation by revenue, Wal-Mart, has put its tremendous weight behind Blu-ray and has thus given Toshiba and its HD DVD format what is probably the final hit.

Wal-Mart Stores Inc. said Friday on its website it has decided to sell only Blu-ray DVDs and hardware and no longer carry HD DVD offerings. The company announced that by June it will only be carrying Blu-ray movies and hardware, in addition to standard definition DVDs. However, I bet there will be one exception: the HD DVD drive for the Xbox 360.

Since Warner Bros’ announcement in early January that it is supporting Blu-ray, one by one the allies of HD DVD have left the boat. However, Toshiba decided to fight back by slashing the price of its HD DVD players and investing millions of dollars in promotional and marketing efforts. But lately the company has started to reconsider its position, according to some anonymous sources quoted by The Hollywood Reporter.

In early January, Warner Bros. Entertainment announced it would cease its support for HD-DVD in May this year. Already, Warner Bros. Entertainment sells high-definition movies exclusively in Blu-ray format. In a press statement, Warner Bros Chairman and Chief Executive Barry Meyer explained that the customer confusion over two competing formats as the main reason of the company’s decision to support only one format.

Just days later, Toshiba had fired a new salvo in the Blu-ray versus HD DVD war. The company had slashed the price of its cheapest HD DVD player, the HD-A3, with 50 percent, from $299.99 to $149.99. During the CES 2008, Toshiba remained defiant, saying that it would continue to back its embattled format.

After a few more days, a study released by Japan's Business Computer News revealed that Blu-ray is dominating the sales in Japan. During a three-month period, from October to December 2007 the Blu-ray format, created and promoted by Sony, accounted a 90 percent of next-generation DVD recorder sales.

This month, the Toshiba-endorsed HD DVD received another blow: Netflix announced that it will stock only Blu-ray discs and drop the HD DVD format.

Basically, Toshiba now has only two powerful allies: Paramount Home Entertainment and Universal Studios Home Entertainment. It remains to be seen for how long.



© 2007 - 2008 - eFluxMedia
dotclear

Other News in

Google Homepage Adds Privacy Link, Removes "Google" to Keep Word Count

Google Homepage Adds Privacy Link, Removes "Google" to Keep Word Count

Google's homepage at google.com has been changed: the search engine leader has decided that a privacy link, which leads to the company's straightforward Privacy Center, should be fit somewhere on its...

Is Powerset And The Semantic Search The Right Choice For Microsoft?

Is Powerset And The Semantic Search The Right Choice For Microsoft?

Desperate to reduce the gap between its search engine, Live Search, and omnipresent Google, Microsoft has been searching lately for the best solution. In just two months, Microsoft announced various...

Apple Slashes Prices For 64GB SSD MacBook Air By $500…Trouble In Paradise?

Apple Slashes Prices For 64GB SSD MacBook Air By $500…Trouble In Paradise?

Maybe because of 4th of July, maybe just out of generosity, or maybe because of the 3G iPhone release, Apple decided to make a delightful surprise to its customers by making an overnight cut of...

Toshiba Doesn’t Give In, Might Add Internet Connectivity To DVD Players

Toshiba Doesn’t Give In, Might Add Internet Connectivity To DVD Players

Ever since Toshiba officially surrendered to Sony’s Blu-ray format in February this year, everyone’s been wondering what their next move will be, and if they’ll ever decide to go to the dark side...

Low-Income Americans Don't Want, Don't Need Broadband Internet

Low-Income Americans Don't Want, Don't Need Broadband Internet

The Pew Internet Project looked at how widespread broadband Internet is among Americans today and found out that there is a large portion of those with low-income who favor their existing dialup...

dotclear
Latest videos in Technology
Microsoft after Gates
Mobile precautions urged
What Yahoo turned down
iPhones get faster, cheaper
Navigating social media

dotclear
Technology You are here: Technology
» Technology   » Gadgets   » Video Games   
E-mail To A Friend Print RSS Text size: Decrease font size Increase font size
dotclear
dotclear
dotclear
Most Popular in Technology
Windows – Gates’ Not-So-Perfect CreationWindows – Gates’ Not-So-Perfect Creation

» read full story
dotclear

Interested In This Topic?

News Alert will keep you informed. Find out more.
dotclear
Photos Gallery
dotclear
Today's Latest News
Britney's Used Wardrobe Up for AuctionBritney's Used Wardrobe Up for Auction

» read full story
dotclear