The latest public outrage surrounding Microsoft and Vista
has been going on for two years actually, but it’s only after the lawsuit filed
against the company that it’s garnered significant media attention. The suit
filed by disgruntled computer buyers is all about how Microsoft allegedly
misled users knowingly when giving out “Vista Capable” certification to
underpowered systems. The trial means that court documents are coming to light
which relate to the confusion around the Vista marketing campaign which caused
the market to be filled with “Vista Capable” computers that only supported
Vista Basic and were unable to support Vista’s driver model or much-hyped Aero
interface. The documents reveal more about discussions between Microsoft, Intel
and PC vendors. They show Microsoft undoubtedly knew something about the repercussions of allowing Intel systems with
older video cards to be allowed into the program, and how customers may be
misled. Nevertheless Microsoft chose to take that path.
A 29-page filing was recently made, following a 158-page
filing this February, and it raises concerns over PC buyers being intentionally
misled by Vista logos placed on PCs in 2006. Attorneys of the plaintiffs list
emails discussing how support for the Windows Display Driver Model (WDDM) is a
requirement for PCs earning the Vista Capable/Vista Ready stickers before the launch
of the new operating System. They also discuss Microsoft’s knowledge that
computers running Intel i915 GM integrated graphics cards do not meet these
requirements and were not considered to be worthy of Vista.
Why is this problematic? Because Intel held a 40% market
share of the PC graphics market with its integrated display adapters at the beginning
of 2006. At that time, less than 30% of PCS were truly capable of running
Vista. That of course created the danger of a large number of PCs being stuck
with nobody to buy them, and that meant Intel wasn’t going to be happy. The
company asked Microsoft to temporarily withdraw the WDDM requirement clause.
The filing cites an email conversation between Microsoft and
Intel execs on January 30 of that year. The communication had apparently
reached the top management of each company by then. Its result was that Microsoft
did indeed drop the WDDM requirement on January 31, 2006. Intel, very
satisfied, was able to ship millions of Vista ‘Capable’ computers (at the time
Vista Capable had come to mean that a PC was able to run Vista without the
AeroGlass surface), and made around $200 million per month doing so, says the
filing.
Sony, which had already invested in the Intel 915 chipset,
was very enthused about the decision; Dell was confused and called the strategy
“clear as mud”; HP, however was angry, as they had invested in higher-end
graphics systems to prepare for Windows Vista. The way Microsoft reacted was
consistent with outside views. Microsoft employees’ and executives’ emails from
the period described the decision (which apparently was carried by vice
president Will Poole, who left the company in September this year) as wrong and
potentially misleading. Microsoft reinstated the WDDM requirement on January 30
2007, Vista’s launch day.
Why then, the question remains, did Microsoft cater to Intel’s
demands and allow them to get rid of their stock at Microsoft’s expense? The
answer may come in an email sent from Steve Ballmer to the
Windows-in-charge-executive then Jim Allchin, stating that Poole should be
brought “under control.” This indicates Poole may have been a loose cannon who
made the decision to include the 915 chipset into the program on his own. The
outcome of the class-action lawsuit is yet to be determined, but the reasons
are now clearer, if the filing’s claims are true. It was company interests, not
consumer interests that were protected. The WDDM requirement dropt safeguarded
Intel from huge losses, and helped Microsoft sell a much higher number of
Windows Vista licenses to PCs with Vista Capable logos on them.
In the end it was about the money that was at stake, and
Microsoft’s decision helped Intel the most. Little was done in the way of
helping Microsoft’ interest though, as it ultimately got slapped with the bill
and another public image scandal. It really looks like Microsoft ultimately
shot itself in the foot with this one.
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