The newly formed partnership between Virgin and Google –
poetically named Virgle – seeks to expand the human race’s dominion into outer
space, specifically by inhabiting Mars.
Virgin Group founder Richard Branson and Google co-founders
Larry Page and Sergey Brin heroically announced today that they had joined
forces in an attempt to lead hundreds of users on one of the grandest
adventures in human history: Project Virgle, the first permanent human colony
on Mars.
“Some people are calling Virgle an ‘interplanetary Noah’s Ark,’” said Virgin Group
President and Founder Sir Richard Branson in a press release. “I’m one of them.
It’s a potentially remarkable business, but more than that, it's a glorious
adventure.
“For me, Virgle evokes the spirit of explorers such as
Christopher Columbus and Marco Polo, who set sail looking for the New World. I do hope we'll be a bit more efficient about
actually finding it, though.”
An invitation encouraged all who dared to envision the
future as a journey to the stars to become Virgle Pioneers, test their
Pioneering potential, or join the Mission Control community that will help
develop the 100 Year Plan.
“Earth has issues, and it’s time humanity got started on a
Plan B,” as soon as 2014, the invitation said.
As you probably guessed long ago, the announcement, by no
coincidence made on April 1, April Fools’ Day, is a prank. An elaborate one
though, as the masterminds behind it even bothered to create a YouTube video
featuring Brin and Page (looking suspiciously amused), who asked viewers to
submit their applications, in the form of a 30-second video.
This is not Google’s first April 1 hoax. The first such
practical joke was played in 2000, when Google announced a new MentalPlex
search technology that supposedly would read the user’s mind to determine what
the user wanted to search for.
Then there was Google Gulp, in 2005, a line of “smart drinks”
supposedly “designed to maximize your surfing efficiency by making you more
intelligent, and less thirsty,” or last year’s Gmail paper, which offered users
the possibility to request physical copies of their messages.
While Page and Brin do not intend to take us up to Mars in
the near future, we are still more than welcome to complete the questionnaire –
at least for the fun of it.