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Viacom Inc’ s Paramount movie studios, Lionsgate and
Metro-Goldwyn-Mayer announced in a statement they had formed a joint venture,
with the purpose to create a next-generation
premium television channel and video-on-demand service that would
combine new and classic films from the studios’ extensive libraries.
The channel, which is supposed to launch in the fall of
2009, will reportedly feature recent movies such as “Iron Man,” “Shutter
Island” or “GI Joe,” but will also include film classics like Braveheart,
Forrest Gump, the Godfather franchise from Paramount, James Bond, Rocky and
Pink Panther franchises from MGM, as well as “Dirty Dancing,” “Reservoir Dogs,”
“Crash” and “The Blair Witch Project” from Lionsgate.
The new channel will probably be a big competitor to Time
Warner’s cable channel HBO and also to CBS Corp.’s Showtime. Although CBS Inc.
Viacom and CBS split a couple of years ago, they are both controlled by their
executive chairman Sumner M. Redstone.
Paramount’s
contract with Showtime ended in 2007, and the company said it hasn’t renewed
it, while Lionsgate and MGM are also expected not to renew their contracts with
Showtime, after they expire at the end of this year.
“This venture has the potential to be a
game changer for the industry. We are building an innovative service that will
use traditional and new digital distribution technologies to bring great film
and television entertainment directly to the consumer. By combining the output
of Paramount with MGM and Lionsgate, two film and television powerhouses, we
are creating a premium film and television programming brand with unique
flexibility to bring consumers the very best blockbuster movies and innovative
TV series,” Viacom Chief Executive Philippe Dauman said in the released
statement.
The venture will have its own management team, headed by a
chief executive.
Viacom announced that its MTV Networks division would
provide promotional services for the new channel.
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