According to a report in The Wall Street Journal, Verizon and Google may be working on a deal that would have Google become the default search provider for the former’s mobile phones.

Obviously enough, Google would get some of the profit Verizon is expected to record once the deal is finalized; one of the advantages of such an agreement would consist in Verizon’s ability to present its customers with relevant advertising, based on their location.

According to Roger Entner, a telecommunications analyst of market research company Nielsen IAG, people are asking for Google search regardless what carriers choose to offer them; customers usually go for familiar brand names.

In the same publication it was mentioned that the agreement could go even further and could eventually bring Google content to other Verizon services as well, such as Internet access and FiOS TV.

As found in Nielsen IAG numbers, out of Verizon’s 36 million customers who use their handsets to access information, more than 13 million search the Web. Up to this point, the companies have chosen not to release any comment.  

The news regarding this possible deal did not come as a big surprise to Omar Hamoui, chief executive of AdMob, a company that handles ad placement on mobile phones. According to him, "a ton" of such deals, between carriers and search providers, has been finalized in the past two years.

Google would not closing its first carrier agreement; in May, the company signed a deal with Sprint.