Verizon, Google To Turn Into Long-Term Partners For Mobile Search

By Dee Chisamera
14:00, August 24th 2008
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Verizon, Google To Turn Into Long-Term Partners For Mobile Search

It's probably just a matter of weeks before we get an official confirmation of a Google-Verizon deal, but according to the Wall Street Journal, the two companies are in for an agreement that will establish Google as the default search engine for Verizon handsets.

The wide-ranging partnership, as people familiar with the deal called it, will be a plus for Verizon's mobile search business, which is considered to be very weak. Google of course will have its share of the revenue as well.

The deal brings together two giant companies that have been on opposite sides for most of the year. However, Verizon is just one of the the companies on the mobile market to make and agreement with the Internet giant, joining Sprint Nextel and Nokia on Google's new list of partners.

This is a sign that telecom companies have finally come to understand how well Internet giants can complement their own services. T-Mobile and AT&T have both chosen Yahoo as their search partner.

Which brings us to yet another competition between the two Internet giants, only his time on the mobile market. Google continues to lead the mobile search market this year, keeping a solid distance from Yahoo.

Such deals are not surprising at all, considering the growing number of sophisticated devices on the market today, and the large number of possibilities they offer. The iPhone, or the future Android phone, are just two examples of that.

Although Google wasn't Verizon's only choice, and there are still key issues to be settled before they seal the deal, the chances are that we see them as partners very soon.

According to WSJ, Verizon will eventually put a Google search bar on the home screen of its handsets, which will prove to be especially appealing to users who are very used to accessing the Internet search engine on their PCs. Later on, Google search could also extend to Verizon's Web portal and FiOS TV service.




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