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Recently there has been some talk about a possible cost
increase for text messages terminated on Verizon Wireless network. The
increase, charging 3 cents per message, is due to happen starting November 1st, 2008,
according to a letter received by OpenMarket and made public by RCR Wireless
News.
OpenMarket is a direct to consumer service that sends text
messages with alerts from companies such as Google or Orbitz. The main worries
regarding this possible move issued by Verizon are that such a cost increase
would terminate services like ChaCha and will discourage companies to send text
messages informing clients upon different topics.
The cost increase of text messaging wouldn’t allow companies
to get back their investments in this service and as the basic idea of running
a company is strongly related to profit, the change might discourage many
companies from continuing to send text alerts to cell phones. On the other
hand, Verizon spoke through Jeffrey Nelson claiming that the price was not
finalized and that the change is just a draft concerning the increased volume
of text messaging reported to last year’s use of the service. The wireless
industry association claims that 75 billion messages were sent in June 2008,
meaning that there has been an increase of approximately 160% of the numbers
registered in 2007.
Some say that even with the incredible increase in the use
of the service, higher costs are not justified as sending texts messages, no
matter how many, costs carriers very little due to the fact that cell phones
are permanently connected to cell towers. Verizon announced that this
information wasn’t supposed to go public and that there is nothing certain
regarding this increase of costs.
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