In a 30-minute campaign advertisement worth millions, Barack
Obama avoided to claim that he would be a flawless leader, explaining that
sincerity and protection were the key words to his potential presidency.
Throughout the commercial aired on Wednesday night by almost
all major broadcast networks, viewers found out what the Democratic
presidential candidate’s plans are for the middle class in the midst of the
economic crisis, less than a week before the long awaited Election Day.
“I will not be a perfect president,” Barack Obama said in
the spot. “But I can promise you this – I will always tell you what I think and
where I stand,” he added.
Supporters said that the ad, whose cost reached approximately
$4 million, represented a concluding outline of Barack Obama’s entire campaign.
The half-hour spot ran at the same time on CBS, NBC, Fox, as
well as BET, Univision, MSNBC and TV One, and combined close-ups of Barack
Obama with scenes depicting Americans talking about their financial and health
problems.
Besides the images showing the Democratic presidential
candidate in a room that looked a lot like the Oval Office and at the
Democratic National Convention, the commercial also presented his spouse, Michelle
Obama, his two daughters and old photos portraying his African American father
from Kenya and his white
mother from Kansas.
The ad ended with a live broadcast of a campaign rally in Florida, a state that is
known for its Republican views, thus representing a significant challenge for
Barack Obama.
Unable to outshine his opponent’s advertisement in primetime
television, John McCain criticized Obama during a campaign stopover in Florida. “He’s got a few
things he wants to sell you: He’s offering government-run health care ... an
energy plan guaranteed to work without drilling ... and an automatic wealth
spreader that folds neatly and fits under any bed,” he said, adding that the
Democratic presidential candidate failed to keep his promise with regard to a
pledge he had signed and did not comply with.
In spite of the fact that Barack Obama did not describe new
plans in the commercial, he did highlight his intention of reducing taxes, so
as to “restore the long-term health of our economy and our middle class.”
ABC was the only major broadcast network to skip Obama’s
campaign ad and had to carry on with its usual Wednesday night lineup. In an
effort to protect its problematic schedule, ABC had tried to convince the Obama
campaign to run the commercial on a different night. However, when the network
decided to make space for the 30-minute commercial, it was too late, as the
campaign had already completed the buy, the Associated Press cited anonymous
sources aware of the situation as saying.
It’s only a matter of time before we find out whether the
Obama special managed to draw voters. And I have a feeling that there’s more to
come until Election Day.