The question: Are the current browsers good enough to keep
up with the user’s online needs? Apparently, Google thinks that the answer is no. Unlike ten
years ago, the time spent online by each and every one of us has increased and
nowadays we use the Internet for various activities, from playing games to
order our food.
And Google believes that while the Web evolved, our tools to
search, discover and display information, the browsers, haven’t evolved that
much.
"For how much the Web has evolved, browsers haven't
evolved that much," says Sundar Pichai, Google's vice-president of product
management. "What we're trying to do with Chrome is make sure the browsers
are really evolving with the Web," he adds.
Indeed, Google might have a point. For the past years,
Internet Explorer has remained the major browser of choice and its competitors,
like Firefox, Safari or Opera are still lagging behind in terms of market
share.
Therefore, what we need now is not only a new contender in
the browser war, but a whole new approach. Systematically, with Google Mail, Google
Docs and other various services, Google is building a new online ecosystem, in
which Google Chrome fits perfectly. And more important, Google applications are OS agnostic. All
you need to use them is...a browser.
Google, no doubt, wants greater control over the browser
platform, since the Web browser today is quickly becoming the operating system
of tomorrow. The company that controls it will have the same kind of inside
edge on application development and standards that Microsoft has had with its
ubiquitous Windows platform.
Nevertheless, Google Chrome is still in its infancy stage,
but it bears the things to come. Its elegant, minimalistic interface is designed to give as
much space as possible to the webpage itself, with many elements such as the
status bar and bookmark toolbar, which are present in IE and Firefox being
reduced to temporary pop-ups of sorts, and others removed altogether, such as
the menu bar.
Searching itself is accomplished in what in most browsers is
the Address bar, toward the very top of the browser window. Open the browser,
and your cursor is within the Search field by default. As you surf the
Internet, the browser "learns" which Web sites you frequent the most.
On subsequent openings of the browser, or when you return to the browser's main
screen (Alt-Home on the keyboard), you'll see thumbnails of your most
frequently visited sites. Web sites themselves thus become the equivalent of
desktop icons in Microsoft Windows.
Another noteworthy technical aspect is that each tab
launches its own process, in order to prevent the whole app crashing in case of
a malfunctioning website, in theory at least.
Chrome is hardly immune from total crashes, though, as already demonstrated by the IT security experts at evilfingers.com.
The settings, available through a button to the right of the
address box, are pretty bare-bones as of now, but do include everything that is
expected of a next-generation browser: a password manager, tab settings, popup
blocker, network settings etc.
After 10 days of using Google Chrome, I might conclude that
Chrome loads faster than any browser on the market and fast load times have
clearly always been important to Google, and probably this thing won’t change
with the future releases.
Page scrolling is choppier than it is with the "smooth
scrolling" technologies implemented in Internet Explorer and Firefox.
This, too, may improve with future releases, but currently there's no smooth
scrolling option in the Options panel of Chrome.
One more interesting feature is the incognito window, which
when activated saves no browsing history, no passwords, and cache and cookies
are immediately cleared upon closing. Google however are kind enough to inform
you that it offers no protection against tracking websites, ISP logging,
keyloggers, secret agents and people standing right behind you...
Of course, Google Chrome still has a long road ahead until
becoming a full grown, mature product, but so far it seems like Google has a
winner in its hand. Expert reviews tend to focus on a software's usability, and for Chrome
those reviews were generally positive. Chrome is a good alternative to
other browsers, says Tim Bosenick, Managing Director at Hamburg-based
Sirvaluse.
"It is quite unobtrusive and manageable, there's not even still a menu bar like Firefox uses," Bosenick says.
It will be interesting to see the next version of Google
Chrome because, besides fixing the current bugs, a future release will probably
bring a better integration with the various version and also some desired
features such as a better management system for the bookmarks and an integrated
RSS reader. Imagine a browser, which fits perfectly with services like Google
Docs, Picasa or YouTube.
But right now, Google Chrome seems the first browser that
aims to be perfect for the future online world.