Music-focused social network Imeem convinced the world’s
largest record company, Universal Music Group, to allow Imeem’s 19 million active
users access to its music and video catalog, the companies said.
Launched in 2004, Imeem is the fastest-growing social
networking Web site, according to comScore data. More than 50,000 new users in
the age 24 or younger join the site every day. It is the fourth most popular
multimedia entertainment site in the U.S. after Google Inc’s YouTube,
Google Video and News Corp’s MySpace Videos, according to tracking firm
Hitwise.
The site allows its users to listen to free music and
encourages them to share play-list with friends. However, Imeem’s users cannot download
any of its music, but the site includes links to both Apple’s iTunes and
Amazon.com if users want to purchase tracks.
Imeem already has similar licensing deals with the other
three major record labels, Warner Music Group, EMI Music and SonyBMG Music Entertainment
to access their entire music and video catalogs. Together, the four biggest
companies account for more than 85 percent of music sales so far this year.
Under the terms of the agreement, Imeem’s users will be able
to access content from Universal Music, whose artists include Black Eyed Peas, Snow
Patrol, Kanye West, Gwen Stefani, The Killers, The Pussycat Dolls, 50 Cent,
Maroon5, Amy Winehouse and hundreds of others.
“Universal Music Group is committed to exploring new ways
for consumers to discover and enjoy our artists’ music online. Imeem has
developed an innovative way to make our artists' music a central part of the
social networking experience. More importantly, they’ve done so the right way —
by working with UMG to provide an exciting musical experience for consumers,
while ensuring that our artists are fairly compensated for the use of their
works,” said UMG chairman/CEO Doug Morris in a statement.
“(This is a) defining moment for social networking and ad-supported music.
Our agreement with UMG will make Imeem’s media-centric experience even more
compelling,” Imeem Chief Executive Dalton Caldwell added.
Universal, owned by French media group Vivendi, will receive
a small payment, equivalent to a fraction of a cent, each time one of its songs
is streamed. The exact terms of the agreement between the two labels have not
been disclosed yet. What is known for sure, is that Universal has not imposed
any restrictions concerning the number of times a song can be played, according
to the Imeem representative.
The
agreement between the two companies is coming as an attempt of Universal to
find ways to stop the unauthorized spread of music on the internet. . Imeem is
known for advising its users to comply with the copyright laws.