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Another year, another record: Apple is king of the online
music market these days, as it managed to top all U.S. retailers in terms of
sales, and it reached over 5 billion downloads last week.
There’s no doubt about it, the demand for music is
increasing, and Apple offers the easiest way to buy it, from the comfort of your
own home.
Over the past years, with digital music sales rising, and CD
sales free falling, Apple has managed to gain a lot of terrain in front of
consecrated music retailers, such as Wal-Mart, the former number one music
retailer in U.S.
At the beginning of this year, Apple’s iTunes Music Store
became the uncontested leader of the music market, by surpassing Wal-Mart.
The iTunes Store currently play a significant role in the music
industry, and is way ahead competitors from the same field, such as Amazon.com.
In February, Apple announced its fourth billion song sold
though its online store, and it took less than half a year to make the next
record-breaking announcement of the fifth billion song sold.
By constantly refreshing their iPod line, and offering one
quarter of its music library as DRM-free tracks, Apple managed to not only keep
up with competitors, but form a league of its own when it comes to selling
music.
It seems like the introduction of the iPhone, as well as new
models of iPods, along with EMI’s catalog of DRM free tracks have boosted the
music sales on iTunes.
Apple has placed an undisputed mark over the music market in
the past few years. What everyone is waiting for right now is a rival to live
up to all expectations and tell Apple there’s a new music retailer in town.
Until then, the iTunes Store continues to expand its library
and services, by introducing a movie offer in addition to the 8 million music
tracks available online.
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