UK Bans Misleading Apple Ad Over Internet Claims

By Alice Turner
16:51, August 27th 2008
95 votes
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UK Bans Misleading Apple Ad Over Internet Claims

The U.K. Advertising Standards Authority (ASA) has banned an Apple television commercial over its misleading claims related to iPhone's Internet capabilities. The advertising stated that "all the parts of the internet are on the iPhone," which triggered complaints from TV viewers.

Indeed, Apple's assertion is far from being true. The Cupertino company tried to defend itself by claiming that although the iPhone does not support Flash or Java, which are embedded in most of today's webpages, it tried to highlight that the device includes the Safari web browser, not that webpages can be fully processed and displayed on the iPhone.

However, the U.K. Advertising Standards Authority rejected Apple's explanations, arguing that their statement embedded in the TV ad implies that users would be able to access all websites and see them in their entirety, which is clearly false.

The watchdog said in a statement that viewers would be misled into thinking that they would be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website, as Apple argued.

Maybe AT&T and Apple should both be reprimanded in the U.S. for falsely claiming a lot of stuff, such as that you can actually talk over 3G networks without being dropped all the time.

Although at first this looked like an Apple problem, I am now much more inclined to think that AT&T's 3G network is just not up to standards yet, which would also account for the misleading advertisements about iPhone's 3G speeds.



© 2007 - 2009 - eFluxMedia
Tags: iPhone, ASA, Apple
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