“Twilight” is surrounded by screams, eagerness and tremor. In anticipation of the film’s long awaited domestic release, scheduled to take place on November 21, Summit Entertainment, the studio responsible with the distribution of the movie, organized a world premiere of the popular vampire flick in Los Angeles. The event, which took place on Monday night at the Mann Village and Bruin theaters in Westwood, California, gathered thousands of exhilarated fans, as well as the dearly loved leading stars.

Kristen Stewart and Robert Pattinson, alongside co-stars Elizabeth Reaser, Kellan Lutz, Nikki Reed, Peter Facinelli and Taylor Lautner, stepped on the red carpet accompanied by ear-piercing sounds coming from the crowds of adolescents eager to see their idols.

The screening also brought together Perry Farrell and Paramore, who helped conceive the movie’s soundtrack, Stephenie Meyer, the author of the much-loved vampire book series and helmer Catherine Hardwicke.

Apart from the movie production ensemble, the premiere was attended by well-known celebrities such as Jennie Garth, Jamie Foxx and Kim Basinger.

But what’s with the outstanding popularity of “Twilight”? The franchise benefits from one of the fiercest fan bases out there, but can the vampiresque phenomenon be explained?

Well, vampires unquestionably represent a profitable business. From novels that depict tear-jerking love stories between the blood-sucking creatures and naive humans, to big or small screen productions which put the vampires in a more or less bloodcurdling light, the followers of Dracula have on their side both public attention and success.

Thus, it should come as no surprise that “Twilight” is expected to score big at box offices everywhere. It includes a drop of romance and magic that has been lost along the way by many dramas and maybe this is the key to the audience’s heart. Or maybe the books made it so popular even before its world premiere.

Following the Harry Potter mania, the “Twilight” craze goes a little bit deeper, offering the delineation of a luckless love story, which involves moments of wistfulness, jeopardy, a striking cast and an enchanting pinnacle.

Based on Stephenie Meyer’s books, the film focuses on Bella Swan (Kristen Stewart), a brooding teenager who moves to the small town of Forks, Washington, in order to live with her divorced dad, Charlie. Nevertheless, her life gets complicated when she begins to feel attracted to Edward Cullen (Robert Pattinson), a classmate who proves to be a 108-year-old vampire. He is the member of a family of eternally young-looking blood-sucking creatures who confront their wild nature by avoiding drinking human blood.

The supernatural idea from which “Twilight” is derived is the key to success for both the moviemakers and the author of the books. Even if the “Twilight” mania may seem far-fetched, think about the dreamy old times when fairytales were alive and one could feel them in every pore. Then, you will understand.