Women-oriented cable network Lifetime is reportedly in talks with media mogul Donald Trump to start developing a new series set in one of the "Apprentice" boss' apartment buildings in New York City, Reuters reported.

"Think 'Desperate Housewives' in Trump Tower with 'The Donald' narrating, and you get the idea of what we're after," Lifetime entertainment president Susanne Daniels was quoted by Reuters.com as saying on Monday at a press presentation in Manhattan.

Described as "a juicy nighttime soap set in one of New York City's most glamorous Trump apartment and condominium complexes," the nighttime soap "Trump Tower" is one of 10 scripted series the network has in the works as part of its ongoing effort to reinvent itself as a new, somewhat hipper brand.

Lifetime went on to say the show is a "microcosm of the world's most chic, sophisticated and powerful players, and a rare insider's look at how they live, love and interact with the men and women who work in this plush and well-appointed building."

Having already snatched the highly popular reality series "Project Runway" from Bravo last week, and having signed a deal with author Patricia Cornwell to adapt two of her novels for movies, the network laid out the rest of its development slate to advertisers Monday.

"It's so, so exciting to tell everyone this show is coming to Lifetime," said Andrea Wong, chief executive of Lifetime Networks as she made the big "Project Runway" announcement.

"Sometimes the people around me will say, 'Hey, you should celebrate, relax, enjoy yourself, feel good about what's happened to date,'" Wong said explaining how she was unable to properly celebrate the happy news, as she was caught in between business meetings when the news broke, "Because I'm like, 'OK, what's the next thing we have to do?' "

The move however, determined Bravo parent NBC Universal to file a lawsuit against the show's producers, the Weinstein Co., on which Harvey Weinstein, whose production company owns the hit show, appearing with "Runway" mentor Tim Gunn and Wong refused to comment.

The good news for fans is that the show's format is not going to suffer major changes, with Gunn and supermodel Heidi Klum still on the hosting board.

Gunn said he’s excited about the switch saying "If anything, our viewership will increase because we’re on Lifetime. If you love the show, it’s only a matter of pushing another button."

Other projects announced by the network on Monday include "Mistresses," a drama based on a BBC show about a group of college friends who continue to rely on one another into adulthood, and "Drop Dead Diva," a dramedy about a spoiled young actress who, after an untimely death, finds her spirit deposited in the body of a brilliant but "unpolished" lawyer.