DIRECTV Inc, U.S.A.’s leading satellite television service provider, and TiVo Inc.-the creator of and a leader in television services for digital video recorders (DVR) - announced to extent the companies' agreement by five years to Feb. 15, 2015. They plan to to produce a version of the TiVo service for DirecTV's broadband-enabled HD DVR platform. The product is expected to be available in the second half of 2009.

The agreement puts TiVo in a position to turn a bigger portion of DirecTV’s customers into TiVo subscribers, in a deal that TiVo says will reap more in fees than previous agreements. The product will support the latest TiVo and DIRECTV features and services, including TiVo’s Universal Swivel Search and TiVo KidZone. Financial terms of the deal were not disclosed.

The new HD offering would be marketed and sold by DIRECTV nationally to its entire customer base as part of its portfolio of brand name video offerings.

DirecTV and TiVo began working together in 2000 when DirecTV first offered DVRs with TiVo service to its customers. In April 2006, the companies announced an extension of their commercial and advertising relationship.

DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, advanced technologies such as DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere.

On the other hand, TiVo’s DVR is functional and easy to use, with such features as Season Pass(R) recordings, WishList(R) searches, and TiVo KidZone that have elevated its popularity among consumers and have created a whole new way for viewers to watch television.