TiVo, the digital video recording devices pioneer, has announced that it has reached an agreement with Time Warner's Entertainment Weekly, one of the go-to magazines in the field, which takes pride in having a circulation of 1.8 million a week.

The partnership entails that TiVo’s DVRs will automatically record shows recommended by the aforementioned publication, also enabling viewers to download videos featured on Entertainment Weekly’s Web site, such as interviews with losing contestants from "American Idol,” "Ausiello TV," "Idolatry" and "Just a Minute" shows.

Scott Donaton, Entertainment Weekly publisher, told the Wall Street Journal that Entertainment Weekly will update its recommendations for TiVo subscribers weekly, reckoning that this new feature comes to close “the loop on the promise of our brand, which helps you make the most of your entertainment time.”

Moreover, Tim Rogers, TiVo CEO, stated the following about the deal between his company and Entertainment Weekly: "We are pleased to have an opportunity to work with one of the most respected entertainment brands to help change the dynamic of how a franchise like 'Entertainment Weekly' and the TV world can be combined to create a whole new level of service for the reader and the viewer.”

It is expected that this agreement will render the DVR company with only 1.7 million subscribers-out of approximately 26 million-capable of coping with the ever increasing competition one has to face in the entertainment domain.