Even though at first, about 13 months ago, the launch of Apple’s iPhone wasn’t considered a big impediment for the other firmly established phone-making companies, it only took a few months for everyone to see the big picture about the gadget’s potential. Now, with the release of the new 3G iPhone knocking at the door, competitors are setting up their game-plans, looking to minimize the effects of Apple’s aggressive campaign.

Looking to cash in on its success, other companies quickly released on the market their own version of the iPhone, presenting it as a better alternative due to a touch-feedback feature, larger memory or a better photo camera. Research in Motion released the BlackBerry Thunder, Nokia developed the Tube phone, Samsung stepped it up with its Instinct and LG presented users with Dare, each offering many of the iPhone’s features and design details, but none quite as appealing as the original.

Its ‘modjo’ isn’t necessary found in the Safari browser, in its music capacities or its 2 megapixel photo camera, but rather in the company’s ability of providing an easy access to all of the phone’s features and also the appealing thought of owning the original device that started the whole revolution.

The smartphone managed to bring in huge earnings for Apple and also for its preferred carriers all over the world, with AT&T, the phone’s official United States carrier, significantly boosting its sales and subscriber base.

The launch, set for July 11, is expected to massively increase Apple’s sales, as AT&T already announced its set of payment plans for the device and people received the news with great enthusiasm.