The big news about the new iPhone is without a doubt its significantly lower price. The strategy behind Apple’s offer targets the massive increase of sales, which will probably even out the company’s income, if not even boost it a bit.

Apple’s Chief Executive Steve Jobs presented on Monday the new $199 iPhone, which will be sold at half the price of the original model. The catch is that by using the AT&T contracts for services, the company will only need a few months to gather back the discount and start making serious profit.

The income cashed in per cell phone will be a bit lower with the new model, but the high expectations for success involve the iPhone’s already significant appeal on the market which will now be combined with the knock-out price offer and the new set of features.

The interest has increased with the announcement of the AppStore, which is a new application that lets users browse, search, purchase and wirelessly download third party applications directly onto their iPhone or iPod Touch. The analysts have already started to make some forecasts and they concluded that by the end of 2009 the AppStore will generate between $150 million and $230 million in revenues for Apple.

The new iPhone will pack 3G, GPS, better battery life (300 hours for standby, 2G talk at 10 hours, and 3G talk of 5 hours, or  5-6 hours of browsing, 7 hours of video, and 24 hours of audio) and much more. It is also slimmer than its predecessor. Overall, it is better and cheaper and will hit 22 countries starting July 11, with a goal of rolling it out to 70 countries eventually.