The Rock and Roll Hall of Fame Museum will open a 25,000 square foot annex location in the heart of Soho, Manhattan, at 76 Mercer Street. Mayor Michael Bloomberg made the announcement on the exhibition’s opening today, according to the Associated Press. He was joined by Billy Joel and the record producer Clive Davis.
The actual museum is located in Cleveland and it is 13 years old. It is actually a nonprofit foundation.
The annex will house among other things Bruce Sprinsteen’s 1957 Chevy, the singer’s first car, John Lennon's piano, Elvis Presley's motorcycle jacket and a handwritten poem by Jim Morrison of The Doors will await the visitors, museum officials said in a news release.
The annex will also house different exhibits including New York City sights with musical significance, including profiles of places such as Mudd Club and CBGB. "This is where Ed Sullivan met the Beatles, where Lou Reed `took a walk on the wild side," Bloomberg said at the press conference.
The Rock and Roll Hall of Fame is also planning to open annexes in Vegas and the Middle East, Associated Press says.
Terry Stewart, president and chief executive of Rock Hall, said: "It's about exposing the brand on a broader basis."
600,000 to 700,000 visitors will be expected annually. They will be given wireless headphones to guide them through the museum. It will be open for two years in the first place and if it is successful the contract will be prolonged.
The Cleveland museum charges $22 for adult admission, but since this is New York, one ticket will cost $26 for adults.
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