In January this year, Oprah opened her own store, a tasteful combination between a hip boutique and a souvenir shop, just across from the Harpo studios, where there once used to be a Chicago warehouse district.

The Oprah store has had a good year since the business started out at the beginning of 2008, drawing approximately 250 shoppers daily.

This Friday, Oprah took her shop to the next level, by launching an online version of it at www.theoprahstore.com, which is set to sell about 90 percent of the items that can presently be purchased from the Chicago store.

From the latter, fans of the iconic talk-show host Oprah Winfrey can currently buy „O” umbrellas, coffee mugs, baby bibs and pet collars and get customized bags and note cards, which have Oprah quotes printed on them, such as „Live your own dreams.”

Nevertheless, the main attraction at the Oprah store is an item called „Oprah’s Closet,” which is filled with garments she either wore or kept in her own wardrobe. The money customers pay for the clothes and shoes in the Closet goes to Winfrey's Angel Network, a charity that has lent much support to various projects. All the items in „Oprah’s Closet” are priced from $80 to $500.

Oprah Winfrey is one of the few celebrities who have their own official store, another star of much the same caliber as the talk-show host who has had such a shop having been Celine Dion, who owned a boutique at Caesars Palace in Las Vegas over a period of five years.