Cable television benefited from huge ratings Monday for
broadcasting the opening night of the Democratic National Convention.
Twenty-two million viewers, which is a 20 percent larger
audience than in 2004, tuned in to watch Michelle Obama’s speech, according to
Nielsen Media Research.
According to the Boston Herald, Tobe Berkovitz, associate
dean at Boston University’s
College of Communication, said that the big numbers
prove that people are still very much interested in the presidential campaign.
“You get 22 million people to watch a political convention -
that’s not chopped liver,” Berkovitz said. “Those are spectacular numbers
considering it’s not a Clinton or the nominee who’s speaking.”
According to Nielsen estimates, NBC averaged 4.71 million
viewers from 10 p.m. to 11 p.m., the hour that included Michelle Obama’s
speech. The second is CNN, with 4.27 million people watching. CNN is followed
closely by ABC (4.17 million). Then came CBS (3.46 million), Fox News (2.92
million) and MSNBC (2.10 million). This was a success for CNN, which had not
beaten any broadcast networks in such competitions.
All the six TV networks recorded 18.4 million viewers for
the first night in 2004, Nielsen reported.
About 27.7 million people tuned into the Beijing Olympics
each night on NBC, while Sunday night’s closing ceremony drew about 27.8
million viewers.
The three major networks, ABC, CBS, and NBC, plan to air an
hour of live Democratic National Convention coverage each night at 10 p.m.
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