Apple Inc. has invited the press and industry analysts on Tuesday, October the 14th, at its Cupertino headquarters, to discuss about notebook computers. The meeting’s slogan was a simple, brief one: “The spotlight turns to notebooks.” The company is expected to unveil new versions of its MacBook and MacBook Pro notebook computers, including a version priced below $1000 for the first time.

VentureBeat considers that in the current situation, with users scared of the economy downfall, their job and their retirement, a notebook starting from around $800 will be the best bet for Steve Jobs’s company. This expected reduction may come from the fact that Apple has improved the manufacturing process of these notebooks by using a single brick of aluminum. The company denied the rumors and said it will show the press real photos of the laptop, claiming the notebook will be something the competition would find hard to catch up to.

Although it might seem that Apple is not affected by the economic crisis, they carry most of their business in the USA and Western Europe, which are some of the most troubled markets.

Currently, the company’s cheapest notebook, MacBook, sells for $1,099. The upcoming under $1000 will help Apple compete with its rivals in this domain: Dell, HP and Acer.

Even if the announcement does not mention that the notebook will be presented at the conference, some news sites and newspapers predicted a few weeks ago that Apple will show the notebook on October the 14th. Even if no one is sure what the company’s plans are, speculation helped Apple increase its company stock, which gained 2.2 percent.