It’s the award collecting season in Hollywood! The Hollywood Foreign Press Association presents the Golden Globes on Sunday, the Screen Actors Guild has the SAG Awards on January 25, the Recording Academy gives out the Grammys on February 8, and then there's the Academy Awards, better known as the Oscars on February 22.

But first of them all, the People's Choice Award ceremony will take place Wednesday. The People's Choice Awards were created in 1975 by producer Bob Stivers, who sold the show to Procter & Gamble in the early 1980s. The awards have reflected the growing divergence between popular and critical preferences.

Queen Latifah, the acting and singing star of the movie musicals "Hairspray" and "Chicago", has been picked to host this 35th annual ceremony. The event shall be broadcast live from the Shrine Auditorium in Los Angeles, CA, on CBS-TV Jan. 7th 2009.

As an ongoing spokesperson for Jenny Craig, the singer-actress had lost 35 pounds with their program, exercising regularly and swimming, but she admits that the holidays had set her back a little bit. "I went to Trinidad and I indulged in everything," she adds. "It wasn’t that I wasn’t eating healthy stuff. It was just a lot of it. There's always a beach barbeque."

Hit musical “Mamma Mia!” has received three nods, but it could always get clobbered by challengers “Sex and the City” and “The Dark Knight.” In a nutshell, along the other nominees one can find Hugh Laurie and Patrick Dempsey who compete for favorite male TV star, Brad Paisley and Kenny Chesney  in favorite male singer category and Anne Hathaway and Kate Hudson who are likely to receive a prize for favorite leading lady.