Google confirmed yesterday the acquisition of the South Korean blog platform company Taller and Company, also known as TNC.
"We are excited to welcome Tatter and Company's engineering team to Google Korea," said one of Google’s spokespersons in an e-mailed statement. "Acquiring Tatter and Company will allow us to enhance our online publishing tools in Korea, benefiting a large number of users who already depend on and enjoy Google and Tatter and Company's products."
TNC’s co-CEO, Mr. Chang-Won Kim, explained in a blog post that the company will do its best to improve Google’s market share in South Korea, working together to create a better more open Web. He also added: "Of course, Google isn't entitled with God-given right to become #1 in every region it operates in, just because it's Google. It's actually more about the Korean web industry than about Google. I think the Korean Web industry needs a player that can, as a balancing force, provide more options to the users and help create a more open Web." He talked about the preferences of the Korean Web surfers, who usually use other portals such as Yahoo Inc. He referred to Google’s market share in the region as minor but with its help, things might take a turn for the better.
The amount of money paid by Google in the acquisition was not disclosed but it was without a doubt a rather substantial sum. Also, other details about the deal were not made public.
In its continuous efforts to reach new markets, Google acquired in July the Russian online advertising company ZAO Begun for $140 million. Surely this is not the last move for finding new businesses and financial opportunities, so we’ll just have to wait and
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