The recession has left its mark on the electronics shows at the beginning of this year, as shown by the decreasing number of attendees, and a general weaker interest from companies to show off. This year’s Consumer Electronics Show in Las Vegas reflected the tough economic times, which resulted in less splash, more modest displays, and less representatives sent by each company.

 

Among announcements of layoffs from major tech companies, the Consumer Electronics Show continued its yearly display on a positive note, in the sense that the economic problems should not put an end to innovation after all.

 

The problem this time with tech companies concerns not only their own internal issues, but also consumer issues (with consumer spending decreasing at a steady rate). The tough economic times will influence consumer choice, and that means less spending on expensive devices.

 

A clear sign that tech shows are becoming smaller and less attractive for consumers and businesses is Apple’s recent announcement that it will not attend next year’s Macworld, simply because tech shows are not what they used to be, and there are better ways of reaching the consumer.

 

But, despite the gloomy looks of the situation, tech giants such as Microsoft are not willing to give up trying, and said will continue innovation. After all, consumer interest and consumer spending will not come back to their normal rates unless they’re being backed by attractive offers.